Individual Assignment Essay Example | Topics and Well Written Essays - 1500 words

Individual Assignment - Essay Example People claim that this practice is as aged as men who began to trade and that it is and will continuously evolve as time lapses (Poullaos 2009). Performing a thorough examination of the past facets and bringing it juxtapose the present conditions of accounting, one can deduce significant transformation in numerous aspect. In this report, the focuses of the course of discussion are the accustomed application of the complex process of accounting and the distinctness of its practice over the country of Poland. As a conclusion, there will be a culmination of the present predicaments and reality of accounting in the selected region, the road with which has lead to that and the possible expectations of the changes to come. 2.0 Poland’s Accounting System As with all systems, there is a wide variety of definite influences and factors in accounting that serves an important purpose and gives rise to the fulfillment of certain functions. To gain a comprehensive knowledge of these importa nt factors, an individual must first probe into the past of the subject and consider the historical occurrences and circumstances that molded the topic into what it is at the present. According to related literature, accounting had many influences from the country of Poland. ... The accounting theory that originated from their region gave rise to an argument as to should have been declared as the rightful creator of the significant contribution. This is an argument unsettled until the present day (Mattessich 2008). The country of Poland had no established organizations for accounting until the year of 1907 and will not resume progressive activity until the entry of the year 1930 because of the contemporary World War II (McGee 2008). Nevertheless, positioned in the midst of the absence of autonomy and disposed under the ruling of foreign countries—Russia, Prussia and Austria, the termination of the 19th century and the commencement of the 20th century was the indication of the Polish advancement in the textile, mechanical, chemical, mining as well as craft industry. As a consequence, so too shall accounting advance in their country. 3.0 Influences to Poland’s Accounting System 3.1 History of Poland’s Accounting System One of the superior and significant pillars of the country’s system of development of the accounting profession is Marcel Scheffs who became most popular from the year of 1936 to 1939.He was known for his belief of accounting as a science and not just a mere functional trade or an effective operative strategy widely used in the maintenance of a business and the growth of economy. Scheffs employed and connected various major studies such as the supremacy of philosophical perspectives as well as political principles to improve the accounting system in Poland (Mattessich 2008). As the year of 1950 approached, the people of Poland were to employ the Uniform Chart of Accounts. This was primarily used for its structure which adopted

Porters Five Forces. External Environment Analysis of Southwest Term Paper

Porters Five Forces. External Environment Analysis of Southwest Airlines - Term Paper Example Threat of Entry Since the phase of deregulation, many new entrants have entered into the airlines industry in USA. 22 new airlines had been formed and another 43 of them has entered till 1982. Experts suggested that the industry had inefficient scale economies which supported the entry of numerous new entrants in the industry. However, since 1993 and during the recent years many of these start-ups have been consolidated, established and incorporated as large and major airlines. The high threat of new entry in the airlines industry in US also gets reflected through the fact that 8 major airlines existing in the market have become bankrupt merged with other companies or has simply vanished from the radar screen (Desai, Patel & Quach, 2002, p.4). Substitutes Trains, buses and cars account for major substitutes for air travel. However, the importance of trains and buses as substitute products has declined over the years. The Switching costs associated between air travel and its substitute services remain quite low; however, experts suggests that the importance of the substitutes are likely to change as per the customer type, route and reason for travel. For example, travelling through seas across US for long journeys would reduce ground transportation to a certain extent. Business travel could generate more flying demand while vocational travel could demand more driving. Due to the fact that leisure travellers are considered to be more price sensitive as compared to business travellers, they are more likely to use substitute services considering the opportunity costs incurred (Desai, Patel & Quach, 2002, p.4). Bargaining Power of Suppliers Employee bargaining powers are expected to vary according to unionization of employees or the charac teristics of employees. Wage rates have accounted for major operating expense of airlines leading to many union strikes during the post liberalization era. The bargaining powers of pilots have remained low since there are numerous pilots available in the market. Moreover, airplane manufacturers such as Airbus and Boeing, enjoy high powers of bargaining since they huge switching costs are associated with changing the airplanes (Desai, Patel & Quach, 2002, p.4). Bargaining Power of Buyers The individual powers of buyers remain low because of the inability of the airline customers to coordinate and organize among themselves. The extent of price discrimination employed by airlines would also depend largely on routes and type of the customers. Routes which remain heavily flooded by different flights more likely to charge competitive prices because of the existence of substitute airlines. On the contrary the long distance flights which have less hubs and schedules are likely to be dominat ed by too many airlines and which consequently would charge exorbitant price from customers. Corporate discounting, i.e.,

Analysis Of The Musical Grease Film Studies Essay

Analysis Of The Musical Grease Film Studies Essay In this musical written by Jim Jacobs and Warren Casey, it is 1959 and Rydell high is crowded with defiant, fun-loving students. In the middle of this landscape, Sandy Dumbrowski arrives as the new girl in school. It turns out that over the summer she and Danny Zuko, leader of the Burger Palace Boys gang, have had a brief love affair. While Sandy tells her new classmates about the emotional involvement she had with Danny, he makes of tales about the sexual side of their relationship. As the show progresses the kids at Rydell High have to deal with issues surprising to people who have a romanticized view of the 1950s; love, gang violence, teen pregnancy, and friendship. In the end, Sandy and Danny work out their differences with each other and their friends and end up together and happy. I saw this production at the JSU/McClellan Theatre in Anniston, Alabama. The stage in this theatre is of the proscenium type. I think that overall, this is the perfect type of stage for this play but the arrangement of the theatre was a little lacking for this production mainly because of the seating challenges. There were three sections of seating. The middle section was fairly large and centered with the stage. There were two sections on either side that hugged the wall. The section on the far right was behind the orchestra. The orchestra pit was not really a pit and was actually on level with the seating. Therefore, those people in the rows behind the orchestra had a very difficult time seeing over the musicians and instruments; especially the harp that was used in this production. I know this because I was one of those unlucky enough to be sitting behind the aforementioned musicians. I spent the play with my head tilted at an odd angle trying to see around them. What I did have a good view of was the wing, stage left and unfortunately I could see the actors getting ready to make entrances and exits which ruined a little of the ambience. Had I been sitting in the center section and further back I believe it would have been much more enjoyable. This play had elements of the realistic and the non-realistic. It dealt with very real themes such as teen pregnancy, bullying, peer pressure, drinking, and gang violence. The non-realistic bits were obviously the musical numbers. In real life, we do not just burst into song because we broke up with a boyfriend or girlfriend or had a teenage romance. The sets of this play were not what I would call realistic. They attempted realism but it seemed as if the budget of the play and the way it had to be staged left them with no choice but leave it slightly abstract. The sets were very basic and the car set used for the Greased Lightning and Alone at a Drive-In Movie numbers was very cartoonish. The costumes in this play attempted realism but fell short. In the dance scenes, the dresses looked like leftovers from a 1980s prom sale that had been re-cut in an attempt to make them look like they were from the fifties. The clothing in the earlier scenes was a little bit better and closer to th e true fifties flavor. The use of props was done well. The actors used actual props for the most part, there was very little miming of actions. This play was a musical with elements of comedy. The comedy was mostly verbal with subtle inflections of tone. There were a few physical comedic elements mostly used by the characters of Eugene Florczyk and Cha-Cha DiGregorio, who did an excellent job making the audience laugh. The character of Jan played by Michelle Bain combined a few elements of physical with verbal comedy. Betty Rizzo, played by Judy Shealy was amazingly funny with her dry quips and very sarcastic delivery of Rizzos best lines. This play was structured episodically. This play was very entertaining. There were a few elements of it that could be taken as social messages such as the drinking and rebelliousness that resulted in a pregnancy scare for one of the characters. The playwright and director seemed to work in beautiful harmony for this production. You could see that there was a lot of effort put into the acting and the direction. The letter from the artistic director that was printed in the front of the program gave a small amount of background. For someone who was not familiar with the work it would have helped them to perhaps understand a little bit more of the motivation behind the play. There were several stand out performers in this play and also a few disappointments. Hands down Judy Shealys portrayal of Betty Rizzo was the show stealer. She gave the character real life. From the wisecracking to the sad and scared she made you care about what happened to her. Her performance of There Are Worse Things I Could Do was one of the standouts of the play. As I mentioned earlier the characters of Eugene and Cha-Cha played by Daniel King Jr. and Georgia Cook were wonderful. Both of these characters were very funny and entertaining. Jacob Cummings Teen Angel was excellent. The Teen Angel scene is one that I rank among my least favorites and it usually bores me, but I found myself loving this portrayal. Cummings sang excellently and lent a degree of humor to the role that was refreshing. Michelle Bain as Jan was another standout. She is a very good comic actress and her affected accent was very funny. I was not however thrilled with Heather Garlick or Joshua Cody Hunt who pl ayed the roles of Danny and Sandy. These are the two main characters and should carry the show. I found myself bored I am sad to say when they were on. Heathers performance as Sandy was wooden, one- dimensional and not at all believable. I found myself bored whenever she was on. Joshua Hunt as Danny was almost as bad although when he was interacting with the Burger Palace Boys he seemed to shine a little more. The scenery was low budget and it was obvious. It did detract a little from the overall performance. It was almost as if a high school had thrown the production together at the last minute as far as the scenery is concerned. The lighting was acceptable, but the band was excellent. They and the actors worked together well and there seemed to be no missed cues and everything flowed seamlessly. Overall, this was a very acceptable performance. The actors were as a whole very good, with the exceptions noted above. The band and actors worked flawlessly together and were very enjoyable. There was obviously a great deal of effort put into the choreography of the dance scene and it came off very well. It was a fun evening and certainly put a smile on my face. I came away nostalgic for a time I was not even alive to witness. Production Details Your name Cassie Patterson Name of production Grease Author Jim Jacobs and Warren Casey Producing organization or theatre where you attended Community Actors Studio Theatre Date of performance October 3, 2010 Style of performance (realistic, non-realistic, Combination combination) Structure of the play (climactic, episodic, ritualistic, Episodic Etc.) Form of the play (tragedy, drama, comedy, etc.) Musical Stage space (proscenium, arena, etc.) Proscenium Acting styles (realistic, melodramatic, exaggerated, Realistic, comedic etc.) Style of scenic designs (realistic, abstract, etc.) Abstract Style of costume designs (fantasy, abstract, etc.) Realistic Style of lighting designs (realistic, abstract, etc.) Realistic Production Personnel: Director Kimberly Dobbs Scenic Designer Eric Key Costume Designer Hayley Long, Lolly Payne, Sara Semmes Lighting Designer Terri Sherrill Stage Manager Pat Tiller, Chrissy Patterson, Cierra Parker, Tristan Waid, Janet Harbor, Tim Doyle, Alexandre de Lavalette

Substance Abuse :: Drug Addiction Essays

substance Abuse Substance abuse is just one of the problems facing the United States today. Even though it seems like a big problem, it actually first started in the 1800’s when the first drugs were smuggled. This only began the never ending path of illegal drugs flowing through the U.S. In the 1950’s, a therapeutic drug was introduced called Phencyclidine (PCP), later nicknamed angle dust. Doctors soon found that the drug caused hallucinogenic side effects. It was then pulled. The drug soon reappeared in the sixties and seventies. They were made by amateur chemists for an illegal drug trade. People began to smoke, inhale it, or inject it. Effects included confusion, lack of coordination, slurred speech, and blurred vision. Physical effects include: increased heart rate and blood pressure, sweating, drooling, fever, and muscle rigidity. An overdose can result in a coma, brain hemorrhage, and heart failure. It has been steadily declining in the U.S. Another type of drug is crack, which is a form of smokeable cocaine. This has become a serious health problem. The problem is that it’s low cost makes it more accessible to people. I is also more damaging both physically and psychologically than cocaine.   Ã‚  Ã‚  Ã‚  Ã‚  As the result, people were trying to get as many drugs as they could. Many soon progressed to smuggling the drugs in. The number of drugs to be smuggled into the U.S has been increasing. The first known drug smugglers were the Chinese in 1870. They began smuggling opium in merchant ship cargo and baggage. By the 1970’s drug smuggling became more of a problem for the coast guards and seizures were made while engaged in other operations. The coast guards, between 1997 to the present, had seized 540,476 pounds of cocaine, 270,060 pound of marijuana. The major high intensity drug trafficking areas are Los Angeles, Houston, Miami, New York City, and the US/Mexico border. Not only did people smuggle drugs over sea, but they would smuggle it over borders. Many thought of outrageous ways to hide the drugs. Women would sew them in their bras; drugs would be stashed under hats, in shoes, in socks, etc. Anywhere you could possibly think, people thought of it. They wer e addicted.   Ã‚  Ã‚  Ã‚  Ã‚  Cocaine, Heroin, Methamphetamine, and marijuana all cross into the U.C hidden among eighty-four million cars, two hundred and thirty two million people, and 2.8 million trucks estimated cross the 38 ports of entry spanning 200 miles.

Evacuation, Second World War Coursework Essay

Source B shows the negative sides and is more personal that the first source. Extracted from an interview with a teacher in 1988, the teacher remembers being evacuated with the school children. The interview was made in 1988 many years after the war so the lady would be of old age. Her memories may be woolly and not of great accuracy, and as it will have been written up by the interviewer it is secondary information. She may be influenced on her views of evacuation after the war; and so be biased against it, even though it saved so many lives at the time. She describes the children as being ‘too afraid to talk’, which I feel may have been true. Children were being taken away from their families and boarding a train where neither themselves or the teachers knew where they were going, as the teacher quotes ‘we hadn’t the slightest idea where we were going and we put the children on the train and the gates closed behind us’. The worry and anxiety affected the parents above all, and from this source it suggests that the mothers ‘pressed against the iron gates calling ‘good-bye darling’. Even though they were told not to come they trailed behind desperate to spend the last moments with their children. Mothers were persuaded into letting their children go by the government and the propaganda around at the time and were even considered selfish if they did not allow their children We do not know who the source is written by, just that it is from an interview. There does not seem to be a real purpose to this interview, but just to perhaps contribute the information gathered to a history book or other merely informative purposes, as the interview took place so long after the war was over. There would be no need therefore for the lady to lie or twist the truth purposefully. And no purpose of the interviewer to convert her information into propaganda or such, so I thin the interview is fairly trustworthy to that extent Source C was written in 1973 and was published a long time after the end of the war. This makes it a secondary source, as it has not come directly from the mouths of the children or the foster parent. Written by a lady presumably for the purpose of educating children on evacuation, language and content is dulled slightly to be more appropriate for children. If it had been a book for adults it would have been described differently. The children would not have ‘giggled’ but would have been offended by the automatic presumption of poverty. They may have even explained that their slippers would not fit in the case. Written for children, no bad points would have been inserted and simple language will have been used. The source may lose reliability due to being edited for children as children are not to be exposed to the negative side of evacuation. This is not a source, which shows the failure or success or evacuation, but if it was to highlight one over the other I would say it shows the successes mostly. I know from other information that one of the main products of evacuation was the sudden realisation from the middle class of the poverty and poor education of children and adults living in the slums. Shown here in the source the woman does presume they are too poor to have slippers, and is embarrassed that she presumed they would own some. Even though the children giggle about it, it is very serious that some children evacuated were too poor to have slippers and some too poor to form the necessary kit of items required. The kindness of the foster parent towards the children and the understanding of her taking them both acknowledging they were siblings show other successes of evacuation. However this was not always the case. Another foster parent may have been negative towards the child or children, and some foster -parents only had room for one.

Psychology, IT and Individualism Essay

As information technology continues to develop with more people getting exposed to it, numerous changes are also taking place the field of psychology. Previously, many IT analysts frequently argued that psychology was taking longer than enough to implement and adopt technological advancements. However, recent researches indicate that the practices and methods applied in psychology have greatly transformed as a result of changes in information technology. First, the internet has been one of the major latest trends in psychology; it is highly associated with psychopathology (Wilson 2004). For instance, depression and loneliness have often been connected to the excess use of the internet since it results to addiction. Secondly, there is the use of information technology in counseling and psychotherapy. This is currently being done via the internet; this has resulted to some lack of privacy and confidentiality as well as loss of effectiveness in the practice since some important features such as facial expression and verbal expression has been lost (Wilson 2004). IT is also applied in research and development in psychology to enhance further growth and generation of useful knowledge. For instance, the authors of the current DSM IV-TR applied computerized criteria in revising the classification of disorders in the manual to come with a less flawless criterion of categorizing disorders and disabilities. Using IT, today’s psychotherapists have been able to make numerous improvements in the way through which they can reach, counsel and correspond with their clients (discussed in the next section) (Azucena, Hunter, 2001). The growth of Psychotherapy Psychotherapy refers to private individual counseling by professional psychotherapists. As a highly growing trend in psychology, psychotherapy is used by psychotherapists to assist them in developing deliberate interpersonal relationships with their clients as a strategy for helping the patient to improve their well being. The trend applies many modern techniques of building closer relationships with the patients such as face to face dialogues, home phone calls and regular visits of the therapist to the client (Azucena, Hunter, 2001). This trend is basically aimed at improving the mental health of the patient through interpersonal relationships. This represents a great shift in the nature of counseling psychology, psychiatry, occupational therapy, clinical psychology and other related fields in psychology. In essence, psychotherapy is not a new trend in the field of psychology since over the years, people have received private reassurance and counsel from others; what is new and becoming increasingly famous in psychology is the application of modern and deliberate professional techniques in psychotherapy. Such psychotherapeutic techniques include online counseling whereby a therapist handles client personally through creating client accounts where he can easily relate with the client on one-on-one(but not face-to-face) bases (Tredinnick, Fowers, 1999). Most of the new psychotherapeutic techniques are possible because of the advancements in the use of information technology in the field of psychology as discussed above. For instance, therapists encourage clients to use social networks to be able to communicate easily with them and their families. In addition, they also approve the use of phone calls whereby clients are free to call their physicians at any time of the day so that they can discuss their issues at convenience. However, modern psychotherapy is not without a number of flaws. Recently, concerns have greatly risen concerning the advancement of individualism in psychotherapy (Tredinnick, Fowers, 1999). Psychotherapy encourages individualism on both the therapist and the client. Individualism is a term used in psychology to refer to ways through which people recognize themselves only and concentrate on individual goals as opposed to collectivism. In this sense, psychotherapist no longer view psychotherapy as a collective discipline that require combined efforts with other experts in the field since they are in a position to carry out counseling and psychiatry without involving anybody else—they can visit their clients at home, chat with them online and make home phone class with them. This has resulted to a great decline in the success of psychology as a collective discipline (Tredinnick, Fowers, 1999; Azucena, Hunter, 2001). Conclusion The use IT in psychology and the advancement in psychotherapy are important developments in psychology and should be highly encouraged. However, it is upon therapists and other psychological professionals to ensure that this new trends are used effectively to prevent the decline evident in cooperation among professional bodies in the field of psychology due to individualism. References Azucena, P. G. , Hunter, H. G. (2001) Redefining Therapeutic Success with Virtual Reality Exposure Therapy, Cyber-psychology & Behavior, 4(3), pp. 484-489. Fowers, B. J. , Tredinnick, M. G. (1999). Individualism and psychotherapy; are psychologists leading or following individualistic trends? Counseling, Psychology Quarterly, 12(3): pp. 303-313 Wilson, J. T. et al (2004). Current trends in psychology and the behavioral sciences. University of Pittsburgh press: Pittsburgh, PA.

Before the sun by Charles Mungoshi

Before the sun by Charles Mungoshi This is a simple poem written by the African poetCharles Mungoshi, in which a boy talks about his every day life activity. The boy like all others desperately wants to convince others or even himself that hes a grown up, and so seek to copy the activities that old people do. He wakes up every day before the rising of the sun. The boy explains the nature around him, and how his life is simple or even sometimes tiring (he wakes up very early to work hard, like grownups do).In the first stanza the poet gives us concept of time, which shows us that its dun, a beginning of a new day. ‘Promising early heat and later in the afternoon heavy rain, this phrase shows how heat changes into rain. This explains how things change, nothing stays the same, it also explains how one thing leads to another.Poets KalymnosThe early heat leads to evaporation of water, which condenses to form rain. The warm ‘blue morning, will eventually change to heat and later to heavy rain. The poet uses the word ‘promises before early heating, its like you cant avoid the heat, it will eventually come.The second stanza shows the concept of color, ‘bright chips he says. He explains the strength of the ‘sharp axe, which drives the chips to fly ‘ for some distance through the air. The poet draws our attention by writing a one word line ‘arc. This line on my opinion is to assure the strength of the axe. We can tell that the child loves his every day activity by the way he nicely explains the nature around him. Like the chips that disintegrate when he cuts the wood, it ‘settles down in showers on the dewy grass. The poet amazingly draws...

Why Did Eva Smith Die Essay Example

Why Did Eva Smith Die Essay Example Why Did Eva Smith Die Paper Why Did Eva Smith Die Paper Gerald, celebrating Sheila and Geralds engagement. The maid comes in to announce the unexpected arrival of an Inspector Goole. Inspector Goole begins by questioning Arthur, the head of the family. Inspector: I think you remember Eva Smith Birling: Yes I do, she was one of my employees, and I discharged her This demonstrates Birlings dismissive attitude towards employees; he is not at all embarrassed or ashamed at having sacked Eva. She had been one of his workers. He had discharged her from his employ because she and several others had organized a strike for better wages. Mr. Birling, regarding himself as a hard headed man of business, refused and fired Eva. I think he fired her, not only because she helped in the strike, but also because she was a woman. The evidence above shows the attitude towards women at the time. Eva was also very hard headed and determined to get what she wanted, this probably would have made Mr. Birling resent her enough to fire her. I think this shows the general attitude towards women in the beginning of the 20th century: that they should just be tools for mans work; they did not even have the right to vote. This contributed to Evas death because it sparked a chain of events, through each member of the family until they each shared the blame. Mr. Birlings attitude towards social responsibility only seems to be one thing: Look after yourself and your family, forget everyone else. This is supported when he says: But the way some or these cranks talk and write now, youd think everybody has to look after everybody else, as if we were all mixed together like bees in a hive This attitude contributed to Evas death because, had Mr. Birling cared at all about Eva, he might not have fired her and therefore the chain of events would never had happened. This quote also shows how he is in denial about the social changes taking place around him. Later in the play, the Inspector began to question Sheila. It is revealed that Sheila had something to do with Evas death and that she feels guilty about it when she gives a half-stifled sob and runs out. When Sheila returns, we find out that she had, earlier that year, complained to Evas boss in a jealous rage when she thought she caught Eva laughing at her trying on a dress. She threatened to withdraw her familys account with Milwards the shop Eva was working in at the time. We learn that this has contributed to Evas death because the Inspector explains that this was the last real steady job she had, all because of Sheilas jealousy of this prettier, younger girl. Thus continuing the chain of events. We next discover the involvement of Gerald Croft in Evas demise. After Sheila had confessed, the Inspector mentioned that Eva had changed her name to Daisy Renton; at hearing this Gerald immediately gave himself away by reacting in a startled way. It is revealed that Gerald had an affair with Eva the previous summer. He met her in a bar of ill repute, being harassed by another respectable man. When he found out that Eva had no money and was living in a miserable back room, he felt compelled to be the hero and let her stay in one of his friends houses. They had fallen in love, but, inevitably, it had not lasted. Not only were there the differences in social class and power but Gerald was involved with Sheila as well. To end his affair with Eva, Gerald had given her some money and she went away to some seaside place. This contributed to Evas death because it pushed her slightly further towards the edge emotionally. She was already emotionally fragile and now it was getting even worse for her. When Gerald says: I became at once the most important person in her life it shows Evas dependence on others and her weakness without them. Gerald left a small amount of money for Eva to get on with, when these funds ran out, it probably contributed to the feelings of hopelessness and powerlessness that contributed to Evas death. As the play progresses we learn of Sybils role in Evas death. Sybil Birling, in my opinion, is a perfect example of the arrogance, toffery and indifference of upper middle class women to people like Eva. Sybil cares of nothing but her social status which she clearly shows when she denies Eva aid from her charity; this action shows that Sybil only does charity work for the social status it creates for her. When Sybil says: She was claiming elaborate feelings and scruples that were simply absurd in a girl of her position it shows that Sybil Birling thinks that women of a lesser social status have less of a right to feelings and emotions than she does. This contributed to Evas death because if Sybil did not think so hypocritically and arrogantly then Eva would have been accepted by the charity organization and she may never have committed suicide. I think that Eric Birlings actions played a major role in Evas death, but one may argue that his actions are not as driven by socially pervasive attitudes as the other characters in the play. For example, Sybil Birlings clear belief that she is better than anyone of a lower class is a pervasive attitude, but Eric abandoning Eva is the type of thing that often happens in relationships. Eric, along with Sheila, is part of a new generation of people that care less about social status and more about others, so maybe J. B Priestley wanted to show that social conventions themselves were changing to fit the new generation. On the other hand, you could argue that Eric would have been far less likely to abandon a girl of his own social class, and that in this regard his treatment of Eva was typical. Eric contributed to Evas death because her pregnancy could have affected her mental health, causing depression which continues the chain of events. The prospect of becoming a single mother may have been overwhelming because of the way unmarried mothers were stigmatized at that time. Although we learn that Eva has in fact killed herself; through Priestleys exploration of each characters role, we discover the large part that social and political factors have played in her demise, and how, to some degree, each of them carries some responsibility for the tragedy, even if they refuse to accept it. In conclusion, I believe that above all, the massive gap between working class and rich people was responsible for the tragic stories of people like Eva Smith. The rich people of the time gave no hint that they cared for the classes below, Mr. Birling and Mrs. Birling did not care that what they had done to Eva caused her suicide, they were much more concerned with retaining their wealth and social status. Sheila and Eric, on the other hand felt guilty about what they had done demonstrating that perhaps their generation had a better attitude. J. B Priestley cleverly used the whodunnit genre to explore social attitudes, class differences and their consequences for people like Eva Smith and The Birlings. The most telling statement in the whole play is when Inspector Goole says One Eva Smith has gone but there are millions and millions of Eva Smiths and John Smiths still out there. This quote sums up J. B. Priestleys opinion that things like this happen everyday, but individuals cannot abrogate their responsibilities. The play addresses multiple issues of importance such as morality, social responsibility, highlighting the political and social changes in the 20th century. Everything we said had happened, really had happened. If it didnt end tragically, then thats lucky for us. But it might have done.

Robinson Name Meaning and Origin

Robinson Name Meaning and Origin The most likely origin of this surname is son of Robin, although it may also derive from the Polish word rabin, meaning rabbi. Robinson is the 27th most popular surname in the United States according to data from the 2000 census. Surname Origin: English, JewishAlternate Surname Spellings: Robeson, Robison, Robins Famous Robinsons: Jackie Robinson - first African American Major League Baseball playerJoan Robinson - British economistSmokey Robinson - American singer, songwriter, producer Genealogy Resources If youre interested in learning more about the surname or connecting with others who share the last name, the following resources can help: Robinson DNA Surname Project: This DNA study tested the DNA of numerous Robinson family lines in the hopes of making genealogical connections.Robinson Family Genealogy Forum: Search this popular genealogy forum for the Robinson surname to find others who might be researching your ancestors, or post your own Robinson query.FamilySearch: Find records, queries, and lineage-linked family trees posted for the Robinson surname and its variations.Robinson Surname and Family Mailing Lists: RootsWeb hosts several free mailing lists for researchers of the Robinson surname. Sources Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003.Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Managing multinational operations Essay Example | Topics and Well Written Essays - 500 words

Managing multinational operations - Essay Example Acme’s first business assumption is that they will have subsidiaries in South America and Asia. Within this context of understanding, all the banks analyzed have South American and Asian locations, with HSBC have more diversified locations in these areas than either Bank of America or Citibank. Acme also has the specified need of local lending sources for operating cash. In these regards, HSBC presents the most local subsidiaries for access to lending cash. Acme’s next assumption is the need to centralize cash management. In these regards, all banks offer centralization opportunities. Acme has also specified the need for short-term investment vehicles for excess cash balances. All banks contain investment vehicles, but it’s clear that Citibank’s investment model is based for life-term retirement interests rather than short-term options. Conversely, both HSBC and Bank of America provide short-term and international investment options. While Bank of America has a self-directed investment program it’s clear that the impetus must come from the client to seek out international investments. HSBC is different than Bank of America in that it offers and promotes a number of short-term and multinational investment opportunities. In these regards, HSBC is the most effective short-term investment vehicle for Acme. In terms of access to foreign markets and forward market services, all banks offer a version of these needs. Still, it’s clear that Bank of America and HSBC offer the best options. In these regards, the decision is based on a qualitative assumption, as both banks offer equal access to foreign exchanges. All of the banks analyzed offer currency exchange options, which will allow the organization to pay bills in both local and other currencies. While both Bank of America and HBSC satisfy the future assumptions of Acme Corporation, it’s clear that HBSC would be the greatest option. The primary reason for

New Business Venture Essay Example | Topics and Well Written Essays - 4250 words

New Business Venture - Essay Example New Business Venture New product development therefore is one of the areas where the entrepreneurs actually have to look into the possibility of the looking into the analysis and identification of the social trends. Social trends provide a critical insight into the way the consumers in the given market. Some of the social trends which need to be explored in order to assess the probability of success for the introduction of the new products include different factors. In this given situation since the business is related with the food therefore they can different and variable factors affecting the choices of the Adam in terms of offering new products on the new menu. Since Adam is offering a menu which already offers products which are diverse, there can be different social trends which need to be explored in further details in order to successfully introduce new items on the menu, Some of the important social trends which can be added to the list in order to add items on the menu may be include: Demograph ics Understanding the demographic trends is one of the key elements in the launching of new products and services. Demographics include factors such as age, the distribution of different genders in the society, the overall population etc. For example, if the population is relatively young, it may be possible that they will be preferring more fast food rather than eating the traditional foods and if the overall ratio of population is aged, it may be quite possible that they will prefer to eat foods which are healthy and correspond to their life style. The overall growth rates in the population are also an important element to be explored in order to ensure that there will be sufficient demand for the product in the future. (Mellor, 2008). Culture Culture is an important element to be explored because it significantly influence the way people behave, act and relate themselves to certain trends in the society. Culture also outlines the overall orientation of the society towards eating out and overall attitude towards food. If it’s a culture in the society that most families tend to eat in-house, it may not be possible for the businesses to actually successfully launch new products.( Wang, 2009). It is also important to understand that the culture can play critical role in outlining the overall features of the product also. Since the existing menu suggest that Adam has taken care of the different cultural needs of the customers by offering Indian, Thai as well as other food, it is therefore important that Adam must take into consideration the overall influence of culture on the introduction of new product on the menu. Life Style Understanding life style is also another important factor which needs to be explored in order to understand as to what life style the consumers subscribe to. The lifestyle can include different factors such as family’s income and how they spend it, whether the family prefers to spend outside and in eating out as well as who m akes the spending decisions in the family. It is also important to note that the lifestyle also allow the entrepreneurs to further get an insight into how the overall changes in the lifestyle will actually affect the decision making process of the family as a whole. Health Consciousness Health consciousness can be another important social trend which Adam may need to consider in order

Essay about a movie Example | Topics and Well Written Essays - 250 words

About a movie - Essay Example Her family expects her to marry a Greek man and raise children. His father is over-patronising, according to Toula, as he refuses to let her pursue further education in a computer academy. She manages to achieve it with the help of her mother and eventually takes up an office job and stops working at her family restaurant. Toulaa, played by Nia Vardolas, undergoes sea change in terms of her looks, grooming and fashion in the mean time. At the same time, she falls in love with a young Anglo-Saxon Protestant, Ian Miller, who is a school teacher, played by John Corbett. Toula’s patriarchal Greek family, especially her overbearing father, refuse to accept their relationship and Ian agrees to be baptised as a Greek Orthodox Christian, which earns the family’s approval. The families get introduced and the couple get married eventually. The movie is a portrayal of ethnic-identity, romance and interaction between cultures. For example, while almost everyone in Toula’s large extended family interferes in wedding planning, Ian is surprised at just the size of her family and the number of cousins she has. Especially when the two families come together and interact, the differences are more evident. For instance, Ian’s nuclear family is surprised to see that every single person from Toula’s extended family being present at the introduction and make it a big party. The movie was very interesting to watch and it was pleasant and funny. It was also insightful into inter-cultural marriages. The range of characters and their vastly different characteristics made the movie a great

The Search for Better Health Essay Example | Topics and Well Written Essays - 3000 words

The Search for Better Health - Essay Example At the start of the twentieth century, researches on this subject had been mushrooming steadily which opened ways for better health practices. One of the pioneers in this field was Frank M. Burnet (Nossal 108). Frank Macfarlane Burnet was an Australian virologist and Nobel Prize winner recognized for his contributions to the field of immunology. He conducted ground-breaking research on bacteriophages and viruses at and served as director of the Walter and Eliza Hall Institute. His virology research led to considerable impact related to discoveries on the nature and replication of viruses and their interaction with the human immune system. He was deeply involved in immunology research, more specifically in the theory of clonal selection which illustrates how lymphocytes choose antigens for destruction, which provided the experimental background for the induction of immune tolerance. His contributions in this field also set the platform for the development of protocols for solid organ transplantation and vaccination. He contributed important knowledge related to influenza research which included techniques for growing and studying the virus and hemagglutination assays. Apart from his discove ry of neuraminidase he also worked on the genetic control of virulence. He also wrote a monograph entitled "The Production of Antibodies," which was later revised with co-author Frank Fenner in 1949. This book was considered as a key publication in the field of immunology. It contained the essential demonstration of the shift on the science of immunology from a chemical point-of-view to a biological one. Furthermore, it is this work where he introduced the model of 'self' and 'non-self' to immunology. Using his concept of the said model, he formulated the hypothesis of 'autoimmunity" which is a situation wherein the body produces antibodies against its own components and consequently, the idea of immune tolerance. Through his model called clonal selection, he expanded current knowledge on immunology by proposing that each lymphocyte possess on its surface specific immunoglobulins mirroring the specificity of the antibody which will be produced later one the cell is stimulated by an antigen. According to him, the antigen functions as a selective stimulus for the proliferation and differentiation of clones that possess receptors for that antigen. Such was the impact of Frank M. Mcfarlane to the field of immunology and vaccination (Nossal 108). Epidemiological Studies on Non-Infectious Diseases Every public health organization must have extensive and up-to-date information regarding diseases and health indicators to be more prepared and armed in the dispersal of control and preventive measures. This implies the conduct of epidemiological studies which involve efficient collection and analysis of large amounts of data related to public health. Information that can be generated from this activity will be very helpful in the causal identification of non-infectious diseases and for the formulation of health programs by the local and the national government (Stroup & Teutsch 312). Epidemiological studies are based on systematic and instructive surveillance of the health of the general public which requires careful statistical analysis. To be able to establish an effective non-infectious

What does it mean to be human What makes one human Essay

What does it mean to be human What makes one human - Essay Example The early humans scattered to different environments where their sizes and shapes evolved helping them adapt to the climatic conditions. The change in their diets brought about the change in their sizes and shapes. Due to the harsh conditions of weather the ancient man faced, their brains became more complex and large to deal with the challenges. The aspect of food sharing, networking and taking care of young ones helped these people tackle their challenges. Symbols transformed the manner in which humans lived and brought new ways to tackle the changing world (American Anthropology Association, pp.385) What does it take to become human? What is about to be discussed in this paper will answer the question adequately. The origin of human tackles the important aspect of the question. To know how to be human is partially what it is to be human not only as common species but unique persons. To answer this question is a process that involves adaptions to change in climate, geographic expan sions and stops at Homo sapiens. If an individual was to walk through exhibitions in Sant Ocean room, one would go through a tunnel which draws back one in time, making an individual have a rough idea of life may looked like for extinct human species. To start with is a panel that outlines the relationship between climate change and human evolution. Contradicting the idea of humans evolving in reaction to an ancestral environment or change in climate, it has been suggested that the adaptation hypothesis to change in climate in itself had implications on human evolution (Goldsmith and Rabinowich, pp.2) The first argument to the question about what makes us human will be done by relation of context and background on which humans fit tree-life. There is a human tree that has been generalized that feature the widely accepted early human extinct species grouped into four main categories, with 5 skulls and family tree of the primate illustrating how DNA association shows our relationships to those living primates. Apart from that evidence, there is an astonishing display of a constructed full body of 3.1 million year old, most probably the early fossils of the Australopithecus. Instead of collecting evidence on the question of discussion, the display takes a very unique approach in the organization of evidence to human character; the things that make humans unique. This is inclusive of walking on two legs and upright, eating other new foods, use of new tools, body size and shape changes, complex and large brains, unique aspect of the social life and symbolism and language. The characteristics define the display organized in a chronological order like walking followed by making stone tools, followed by changes in the body shape and size of humans, with evidence of evolution and origin of every characteristic inclusive of interactives, touchables, videos and object. Some other evidence that can answer the question at stake in the gallery is the snap shots. The interac tive, dynamic, large screen occurrences allow individuals to go into the pre historic sites and explore an indication on what took place. How do people know their past? The question is common for science such as paleoanthropology and a topic for human origins hall. How do people know? There are labels everywhere around the exhibit; answers are provided for common question on how the fossils are known to be human, knowing of fossils age, knowing of changes in climate in the ancient period. Every label is inclusive of what the exhibit mean in science. Among the objectives of exhibition is presentation of evidence on human evolution. A close computer specialist allows individuals to have an intensive exploration of the differences and similarities among ancient

Nursing Practice Act Requirements Essay Example | Topics and Well Written Essays - 250 words

Nursing Practice Act Requirements - Essay Example On joining the profession, Nurses should perform their duties with due diligence and care. Every action of a nurse should point to the well being of a patient. For instance, a nurse may deceive patients about improvement of their health to avoid unnecessary fear.A code of ethics guides the nurses to act professionally, honestly, and with integrity. This calls for a nurse to be knowledgeable of their work, compassionate, flexible, patient centred, have people skills, and think critically. Unlike in the nursing profession where every nurse owes a duty of care to patients entrusted to them, celebrities do not owe a duty of care to their fans. They give their views in songs, poems, and speeches and expect their fans to make good judgements and pick what concerns them. Most of celebrity’s profession have no code of ethics and thus they operate on good morals.In conclusion, even after due care is taken in selecting persons to join nursing profession where proper education is given, some nurses still practise in the dark side. According to Attewill and Snow as quoted in Medsurg journal, there is need to acknowledge that incompetent nurses continue to practise, avoidance, and intentional acts against patient still take place, which calls for the need for further study (Wolf, 2012). the entry into nursing is the first filter of characters that join this profession. After entry by academic qualification, assessing personal characteristics of applicants to eliminate unsuitable applicants is necessary.

What does it mean to be human What makes one human Essay

What does it mean to be human What makes one human - Essay Example The early humans scattered to different environments where their sizes and shapes evolved helping them adapt to the climatic conditions. The change in their diets brought about the change in their sizes and shapes. Due to the harsh conditions of weather the ancient man faced, their brains became more complex and large to deal with the challenges. The aspect of food sharing, networking and taking care of young ones helped these people tackle their challenges. Symbols transformed the manner in which humans lived and brought new ways to tackle the changing world (American Anthropology Association, pp.385) What does it take to become human? What is about to be discussed in this paper will answer the question adequately. The origin of human tackles the important aspect of the question. To know how to be human is partially what it is to be human not only as common species but unique persons. To answer this question is a process that involves adaptions to change in climate, geographic expan sions and stops at Homo sapiens. If an individual was to walk through exhibitions in Sant Ocean room, one would go through a tunnel which draws back one in time, making an individual have a rough idea of life may looked like for extinct human species. To start with is a panel that outlines the relationship between climate change and human evolution. Contradicting the idea of humans evolving in reaction to an ancestral environment or change in climate, it has been suggested that the adaptation hypothesis to change in climate in itself had implications on human evolution (Goldsmith and Rabinowich, pp.2) The first argument to the question about what makes us human will be done by relation of context and background on which humans fit tree-life. There is a human tree that has been generalized that feature the widely accepted early human extinct species grouped into four main categories, with 5 skulls and family tree of the primate illustrating how DNA association shows our relationships to those living primates. Apart from that evidence, there is an astonishing display of a constructed full body of 3.1 million year old, most probably the early fossils of the Australopithecus. Instead of collecting evidence on the question of discussion, the display takes a very unique approach in the organization of evidence to human character; the things that make humans unique. This is inclusive of walking on two legs and upright, eating other new foods, use of new tools, body size and shape changes, complex and large brains, unique aspect of the social life and symbolism and language. The characteristics define the display organized in a chronological order like walking followed by making stone tools, followed by changes in the body shape and size of humans, with evidence of evolution and origin of every characteristic inclusive of interactives, touchables, videos and object. Some other evidence that can answer the question at stake in the gallery is the snap shots. The interac tive, dynamic, large screen occurrences allow individuals to go into the pre historic sites and explore an indication on what took place. How do people know their past? The question is common for science such as paleoanthropology and a topic for human origins hall. How do people know? There are labels everywhere around the exhibit; answers are provided for common question on how the fossils are known to be human, knowing of fossils age, knowing of changes in climate in the ancient period. Every label is inclusive of what the exhibit mean in science. Among the objectives of exhibition is presentation of evidence on human evolution. A close computer specialist allows individuals to have an intensive exploration of the differences and similarities among ancient

Customer Service and Design Alternative Courses Essay Example for Free

Customer Service and Design Alternative Courses Essay Case 1. TECSMART ELECTRONICS Identify the problem: Formulate objectives: Design alternative courses of action: Analysis of the ACA: a. advantages b. drawbacks Conclusion: Recommendation: Case 2. CAN SIX SIGMA WORK IN HEALTH CARE? Identify the problem: New culturein the hospital Formulate objectives:  · To be able to make it easy to employees and all staffs the new framework to be used.  · Design alternative courses of action: Analysis of the ACA: a. advantages b. drawbacks Conclusion: Recommendation: Case 3. TOYOTA MOTO CORPORATION, LTD. Identify the problem: Losing quality products. Formulate objectives:  · To be able to consitently provide quality products.  · To be able to regain quality edge. Design alternative courses of action:  · Inspect every process in the production system to ensure delivery of quality products to customers. Analysis of the ACA: a. Advantages:  · High quality products.  · Customers satisfaction to products. b. Drawbacks:  · Costly  · Time-consuming Conclusion: Toyota became a victim of its own success. Because of its focus in becoming the number one auto maker in the world, it affected its product quality. Customers began to face safety related problems in Toyota vehicles. Toyota had sacrificed its legendary quality and ignored its own management principles and customers. Recommendation: I would recommend them to forget their own pride in having their own principles and management, if it will lead them to a low quality products and unsatisfied customers. It is good if they would focus on providing quality and always conduct an inspection before giving away products to customer to ensure quality. Case 4. THE NIGHTMARE ON TELECOM STREET Identify the problem: Inefficient customer service system. Formulate objectives:  · To be able to improve cutomer service experience.  · To be able to provide quality service to customers.  · To be able to provide efficient service.  · To be able to give fast transaction. Design alternative course of action:  · Recreate the customer service system  · Hire additional customer service representatives to entertain calls Analysis of the ACA: a. Advantages:  · Customer satisfaction to efficient service.  · The more the employess, the more persons can facilitate customers need to entertain their needs and concerns. b. Drawbacks:  · More cost is shouldered by the firm.  · Time-consuming. Conclusion: In order to satisfy customers need to be entertain, the firm is in a need of new employees. As a customer myself, I also get pissed of to systems like this because it is very time consuming. Recommendation: I would highly recommend to hire more employees in order for the customers need to be entertain urgently and efficiently. If it is possible to reform the system, it is much better.

Synthesis and Characterization of Nylon-6,6 Polymer

Synthesis and Characterization of Nylon-6,6 Polymer Abstract Synthesis and characterization of nylon-6,6 polymer was performed in this experiment. Nylon-6,6, was obtained from adipoyl chloride and 1,6-hexanediamine monomers, dissolved in cyclohexane and water. Employing interfacial polymerization technique, thin film of nylon product was formed and collected. The final product were white peaces of small fragile strings with a total mass of 0.0694 g and 4 cm in length. Infrared spectroscopy then characterized the final product and confirmed successeful synthesis of nylon-6,6 polymer due to the appearance of N-H stretching, C=O stretching, and N-H bending from the secondary amide group and from the nylon polymer. Introduction Polymers are macromolecules consisting of smaller subunits, called monomers.4 There are two main types of synthetic polymers, according to the mechanism by which they are synthetically made: step- growth and chain-growth polymers.4 One of the most popular synthetic polymers is nylon-6,6 due to low cost and ease of synthesis. There is no human activity where plastics are not used on a daily basis. Nylon in particular is widely used, due to variety of properties such as: elasticity, flexibility, lightweight and strength.5 Clothing, electronics, packaging, cars, airplanes, medical supplies, cookware, ropes all examples of nylon fabrics.5 In this experiment nylon is made by step- growth polymerization and condensation reaction. The monomers involved in this polymerization reaction are adipoyl chloride and 1,6-hexanediamine dissolved in cyclohexane, respectively. The chloride from the acid and the hydrogen proton from the amine group form a hydrochloric acid.4 The rest of the adipoyl chloride and hexanediamine will link together to form a larger polymer molecule. In each end of this polymer is a primary amine group in one end or an acid chloride group in the other end.4 These groups can act in a similar way with other acid/amine groups from the adipoyl chloride and hexanediamine. If many steps of this process are repeated, nylon-6,6 polymer will be formed.4 Hydrochloric acid is generated as a byproduct upon nylon formation, therefore a strong base must be added to neutralize the acidity of HCl, and maintain the pH of the solution. In this experiment sodium hydroxide was used as base. Infrared (IR) spectroscopy will be applied as method of characterization. It will provide information regarding   functional groups present in a molecule because the location of the absorption peaks observed have been associated with specific types of chemical bonds.6 It could be determine which functional groups from the starting monomers, are present in the nylon spectrum. Results Table 1: Nylon-6,6 Polymer Mass of nylon-6,6 0.0694 g Length 4 cm Appearance White fragile strings Table 2: IR spectrum of adipoyl chloride Functional Group Molecular Motion Observed Wavenumber (cm-1) Literature Value Range(cm-1) Peak Intensity Peak Shape   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Alkane C-H Stretch 2952.44 3000-2850 Weak Broad Acyl chloride C=O Stretch 1779.80 1820-1780 Weak Sharp Alkane C-H in plane bend 1404.56 1480-1350 Medium Sharp Acyl chloride C-Cl Stretch 681.43 800-600 Strong Sharp Table 3: IR spectrum of 1,6- hexanediamine Functional Group Molecular Motion Observed Wavenumber (cm-1) Literature Value Range(cm-1) Peak Intensity Peak Shape 1 ° amine N-H Stretch 3323.78 3300-3250 Medium Sharp Alkane C-H Assym. Stretch 2921.17 3000-2850 Strong Sharp Alkane C-H Sym. Stretch 2846.91 3000-2850 Strong Sharp 1 ° amine N-H Bend 1603.91 1640-1530 Medium Sharp Table 4: IR spectrum of nylon-6,6 polymer Functional Group Molecular Motion Observed Wavenumber (cm-1) Literature Value Range(cm-1) Peak Intensity Peak Shape 2 ° amide N-H Stretch 3299.0 3300-3250 Strong Sharp Alkane C-H Assym. Stretch 2932.0 3000-2850 Medium Sharp Alkane C-H Sym. Stretch 2859.0 3000-2850 Medium Sharp 2 ° amide C=O Stretch 1636.0 1680-1640   Ã‚   Strong Sharp 2 ° amide N-H   Bend 1538.0 1560-1530 Medium Sharp Discussion In this experiment, sythesis of nylon-6,6 was carried out. The final product had an appearance of white pieces of small fragile strings with a total mass of 0.0694 g and 4 cm in length. A way of improving the yield could be: different molar ratios of water to solvent; changing the solvent. No theorytical yield could be calculated for this reaction because all the polymer chains will have   variety of different lengths.1 The ability of nylon-6,6 to undergo hydrogen bonding results in high molecular order and high degree of interchain interaction as shown below2 (Figure 1). Each single chain of nylon fiber will interact with the adjacent one, forming a hydrogen bond between the nitrogen proton of the secondary amide and the lone pairs of the oxygen on the carbonyl, thus making the nylon polymers strong, difficult to separate and resistant to outside reaction.2 The signals for the IR spectrum of adipoyl chloride, are presented in Table 2. The spectrum shows the characteristic weak and narrow alkane peak, C-H stretch at 2952.44 cm-1. This value was within the range 3000-2850 cm-1 for the secondary alkane functional groups.   The weak and sharp C=O stretch appeared at 1779.80 cm-1 thus correlating with the literature value 1820-1780 cm-1. A C-H bend for alkanes should appear at 1480-1350 cm-1, which did appear at 1404.56 cm-1 as a medium and sharp peak. A C-Cl stretch was observed at 681.43 cm-1, within the expected range of 800-600 cm-1. This peak appeared weak to strong and sharp. The IR spectrum for 1,6-hexanediamine exhibits the following stretches: N-H stretch; N-H bend; alkane C-H asymmetric stretch; and an alkane C-H symmetric stretch. The primary amine is causing the N-H stretch. The literature value for this stretch is from 3300 to 3250 cm-1, which corresponds to the experimental value of 3323.78 cm-1. The peak intensity is medium and the shape is sharp. There is another sharp peak with medium intensity caused by the primary amine as well, which appear to be a N-H bend. The experimental value of 1603.91 cm-1 correlates well with the literature value range of 1640-1530 cm-1. There is C-H asymmetric stretch observed at 2921.17 cm-1 and it corresponds to the literature value range of 3000-2850 cm-1, caused by the alkane. It exhibited strong intensity. The C-H symmetric stretch falls in the appropriate range of literature values 3000-2850 cm-1 and it is caused by the alkane as well (See table 3). Analysis of IR spectrum of nylon-6,6 polymer showed successful synthesis. There were five distinct peaks associated with this compound include the following: N-H stretch; C=O stretch; C-H symmetric stretch; C-H antisymmetric stretch; and N-H bend. The N-H stretch had an observed peak value of 3300.81 cm-1 and its caused by the secondary amine. It correlates well with the literature values of 3300-3250 cm-1 and with the N-H stretch of 1,6-hexadiamine at 3323.78 cm-1. The two peaks have the same shapes, just slightly different intensities. Nylon-6,6 has strong intensity whereas the 1,6- hexanediamine, medium one. The C=O stretch had an observed peak value of 1634.04 cm-1. It falls within the expected literature values for this peak 1300-1100 cm-1. It appears at lower wavelength, compared to the adipoyl chloride. The proximity of the carbonyl to the nitrogen, lowers the energy of that stretch, due to interchain molecular interactions3. The alkane C-H assymetric and symmetric stretches e vident at 2932 cm-1 and 2832 cm-1 are nearly identical with the C-H stretches of 1,6- hexanediamine (See Tables 2 and 3). Differing only in their intensities- medium for the nylon and strong for the 1,6- hexanediamine.   All of the observed values fall within their literature range. The N-H bend at 1538 cm-1 with medium intensity and sharp peak, is caused by the secondary amide. It is in the accepted literature data of 1560-1530 cm-1. The major peak not present in the nylon-6,6 spectrum and evident in the starting material spectra for adipoyl chloride is the C-Cl stretch. The acyl chloride stretch is missing because there is no chlorine in the nylon composition, thus explaining why there are no observed stretches below 1000 cm-1. The other major difference is the N-H stretch observed at 3323.78 cm-1 in the hexanediamine spectrum, which appears at lower wavelength and becoming one peak for a secondary amide in the nylon spectrum. Conclusion This experiment demonstrated successful synthesis of nylon-6,6 polymer. It was accomplished using infrared spectroscopy technique. The IR analysis revealed the appearance of N-H stretching, C=O stretching and N-H bending from a secondary amide group and from the nylon polymer. It showed that there is no C-Cl stretch explaining the absence of chlorine in the nylon polymer as well as the N-H observed on the hexanediamine spectrum, appears on a lower wavelength as a secondary amide in the nylon spectrum. The final product had an appearance of white pieces of small fragile strings with a total mass of 0.0694 g and 4 cm. However, this experiments allows for multiple errors; such as improper pipetting technique; improper washing technique; incorrect rate of taking out the nylon product from the reaction beaker.   A chemical error could be not adding enough sodium hydroxide to neutralize the acidity of HCl, not allowing the reaction to be pushed towards the product.

Synesthesia and the Nature of Perception Essay example -- Biology Essa

Synesthesia and the Nature of Perception Although scientists do not fully understand the workings of the brain and perception, the basic concept seems fairly simple on an intuitive level. The brain interprets one set of stimuli in a specific way. Certain people with synesthesia, however, can experience a single stimulus in different ways. Are they naturally predisposed to hear red? Do these people have extra neural connections allowing them to taste green? Some scientists claim that all humans begin their lives as synaesthetes until they learn to differentiate their senses. It brings into question the nature of perception, and how the brain perceives reality. Synaesthetes experience "cross-modal" associations involuntarily, so that the feeling of one sense stimulates the sensations of another (1). Five features for clinical synesthesia exist (1): People with the rare condition of synesthesia experience it passively, but it requires a certain stimulus to elicit a response. The individual projects the sensations into his peri-personal space. The sensations do not change over time, and are generic, unelaborated sensory perceptions. In addition, the experiences are very memorable; one subject said that "he was merely a passive observer as the reminiscence unfolded itself" (1). Experiments with a single synesthetic subject show perfect consistency for colour descriptions of words, compared to a 17% consistency rate of a control subject with similar intelligence and memory levels (3). Not only did the subject seem genuine, based on her high level of consistency, but she gave far more detailed and vivid descriptions of the associated colours than the control subject. In a larger group of nine subjects, the consistency rate fo... ...until the brain learns to separate sensations. The source of the connections, the limbic brain, still serves as an emotional guide to the rational objective world, giving reality different perspective for each individual. Internet Sources 1)http://psyche.cs.monash.edu.au/v2/psyche-2-10-cytowic.html, in Psyche 2)http://www.psychiatry.cam.ac.uk/isa/whatis.html, Overview on the ISA homepage 3)http://www.psychiatry.cam.ac.uk/isa/expinv.html, Experiments on the ISA website 4) http://www.ozemail.com.au/~ddiamond/synth.html,paper on Synesthesia 5)http://psyche.cs.monash.edu.au/v2/psyche-2-27-baron_cohen.html, in Psyche 6)http://www.cnn.com/HEALTH/9511/synesthesia/, article on CNN 7)http://www.ad-i.com/viral/what/synes2.html, paper by Kamel 8)http://www.healthlink.usa/synesthesia.html,health information about synesthesia from Healthlink

Animal Testing Discussion Essay -- Ethical Issues, Animal Ethics

The major ancient philosophers, Thomas Aquinas and Rene Descartes, argue that animals lack a moral status because they do not engage in rational thought, are not conscious, and do not behave morally (Wilson, 2001). However, contrary to their beliefs, non-human animals do display the characteristics that Aquinas and Descartes claim qualifies humans for a moral status. In this paper, I will argue that animals should have an equal moral status to that of humans. This is due to the lack of relevant differences between humans and animals in the areas of thinking rationally, having a conscience, and behaving morally. This paper will be organized into three main sections. The first section â€Å"Background Information† will introduce the broader subject of animal ethics. The second section, â€Å"The Argument,† will begin by presenting arguments from philosophers, including Rene Descartes and Thomas Aquinas. In this section, I will discuss why these philosophers refuse to give non-human animals a moral status. Next, I will be supporting the second premise by appealing to recent examples in the animal kingdom, and by referring to arguments from Peter Singer and Robert Garner. Finally, I will conclude in the final section, â€Å"Conclusion,† by asserting that because humans and animals have a lack of relevant differences (with respect to what makes humans moral beings), animals do have a moral status. So, what does the animal ethics issue deal with? First, there are still many problems with the way we treat animals today. It is not an exaggeration, as some say, when animal rights activists point out that humans submit animals to unimaginable atrocities. To test for the safety of a shampoo, for example, rats are subject to ex... ...als may not have exactly the same emotions and interests as humans, but their respective properties must be taken into consideration because every life form must be treated with respect. Finally, as a way to wrap up this paper, I will appeal to a video from Chile that involves a stray dog rescuing a second stray dog (â€Å"Hero Dog†). In this video, a dog spots another dog who had been hit by a car. The dog goes to the middle of the highway and attempts to help the injured dog by using its front paws to drag it to the side of the highway and into safety. The dog had no benefit in helping the second dog. In fact, it put itself in danger because it was crossing a busy highway and could have been hit. Therefore, the dog went above its basic instinct (contrary to Aquinas’s argument that non-human animals act on pure instinct). What can this â€Å"hero† dog’s behavior tell us?

McDonald’s Corporation (MCD) Essay

Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‘natural’ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonald’s restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations’ revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company operated restaurants. McDonald’s revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. McDonalds’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees .All franchisees are independent, full-time operators. McDonalds Vision Mission Statement and Values * Vision: To be the best & leading fast food providers around the globe. * Mission: To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.† * Values: Our values summarized in â€Å"Q.S.C & V†. Provide good quality, services to customer . Have cleanliness environment when customer enjoys their meal .The value of food product makes every customer is smiling. Management structure Managing Director Head of MarketingDirector of FinanceHuman Resource head Accounts Manager Senior marketing executiveFinance managerEmployees Marketing executive Brand ManageResearch & Development officer Assistant Brand Manager Customer service managerProduct Development Sales managerMarket research TeamCompensation officer Branch managerRecruitment & Selection Training & Development Branch employees Porters Five Forces(in reference to McDonalds) Competitive rivalry According to Porter’s Five Forces Model, if entry into a market is easy then rivalry is likely to be high. Considering McDonald’s competitive rivalry, there is intense competition in fast food industry that many small fast food businesses fight with each other to improve their customer base. This makes a competition the major focus between businesses. Although, McDonald’s, with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day, has a number of fast food outlet competitors across the countries such as Burger King, Taco Bell, KFC, Wendy’s, it is currently the leader of the industry in market capitalization with a cap of $39.31 billion. The Threat of new entrants The threat of new entrants in the fast food industry is high because there are no legal barriers which would keep them from entering the industry. The economies of scale and the access of the distribution are the major barriers that firms face in the industry. Firms must spend a large amount of capital on advertising and marketing in order to enjoy successful existence and long life of a fast food outlet. Large established companies with strong brand names such as McDonald’s make it more difficult to enter the market because new entrants are faced with price competition from existing chain restaurants. Thus, it takes a pretty much time for a new business to establish in the fast food industry. Supplier bargaining power The bargaining power of suppliers of McDonald’s is high because McDonald’s restaurants use the same products from the same suppliers and it doesn’t matter if you are in Rochester, MN or Beijing, China you can get the same Big Mac everywhere. This is a feature McDonald’s want to keep going on by encouraging consistency among its restaurants. Supplying these products to McDonald’s across the globe is the whole business for the suppliers and, however, if McDonald’s would lose even one supplier it would have to change one or more of its product lines and perhaps the whole menu what the McDonald’s customers were used to. This gives the suppliers of McDonald’s a high bargaining power. Buyer bargaining power Bargaining power of customers of McDonald’s is low because of low customer switching costs which are nearly zero; however, for example, one-fifth of the USA population eats in a fast food restaurant every day. Thus, fast food industry does not worry about customers’ loyalty. Fast food products industry is differentiated which are usually or almost always promoted by advertising – that is because of a vast competition between fast food firms Furthermore, if the fast food industry does not match the demands of the buyers and the general consumer trends, then the buyers can choose not to buy their product and convince others to do the same. A good example of this is the movie ‘Super Size Me’. It is a movie showing an ordinary consumer trying to live of McDonalds fast food, and the purpose of the movie was to see what the traditional fast food from McDonalds could do to your health if you were to eat their products for every meal. This movie shows what the buyers possible reactions could be if not satisfied or not being pleased. The reactions from the whole market were a large change in consumer preferences and brand preferences. The Threat of Substitutes With so many firms in the fast food industry with low switching costs, vide variety of similar products that people can chose, and healthier alternatives, the threat of substitutes is very high.As there is intense competition between rival sellers in the fast food industry, the competition between firms selling substitute products is intense as well. One very important issue is that the customer always tends to find another product comparable or better in terms of the quality of fast food products. Another thing is that fast food industry is unhealthy to its customers’ health. The majority of the public think that fast food restaurants primarily serve high in fat content foods which are unhealthy and as a consequence they tend to look elsewhere for healthier alternatives. While fast food products are not always associated with health and quality, fast food restaurants keeps a major advantage over other firms selling substitute products through the lower prices of their products and a quick, convenient service. Competitive Profile Matrix The above matrix re-establishes McDonald’s supremacy in the fast food market. * Pricing: McDonalds certainly gets an edge on the pricing front. Its competitors like Wendy’s are rapidly proliferating high-quality burger chains like Five Guys. Wendy’s has more premium products on its menu and therefore is relatively highly priced. The line â€Å"apke zamane mein baap ke zamane kaa daam† reinforces pricing edge enjoyed by McDonalds. They follow the value based pricing strategy * Financial Position: Wendy’s sales as in 2011 was 8.5 billion dollars closely competing with Burger King at 8.4 billion dollars. However McDonalds total sales were 27 billion dollars that is more than three times of its competitors. * Advertisement : McDonalds spends on an average 6 percent of its sales on advertisement. Slogans like â€Å"I am loving it† are really catchy and every McDonalds customer can associate with it. Also McDonalds can be seen using a marketing mixture by being there as a sponsor for Olympics to TV advertisement. However McDonalds generally doesn’t use print media. * Market Share: McDonalds market share is much more than its competitors and all the above factors such as pricing, quality, marketing strategy have played their role in this. * Global Expansion: McDonalds high sales are a result of its global expansion. McDonalds has its presence in 119 countries and serves 68 million customers daily which is way more than any of its competitors. Since its inception, McDonalds has consistently emphasized on restaurant operations procedures, service, quality and cleanliness. Here are a few milestones which the firm accomplished: 1. Hamburger University: It is a training facility which was designed to instruct personnel employed by McDonald’s in the various aspects of restaurant management. More than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility. It is also located in Shanghai, China. 2. The Big Mac: The Big Mac was created by Jim Delligatti, who was operating several restaurants in the Pittsburgh area.It was introduced in 1967. The sandwich was so popular that it was added to the menu of all the U.S restaurants by 1968. 3. Happy Meal: A Happy Meal is a form of kids’ meal specifically marketed at childrensince June 1979. A toy is typically included with the food, both of which are usually contained in a box or paper bag with the McDonald’s logo. Frequently, the packaging and toy are part of a marketing tie-in to a popular film, TV show, or toy-line. 4. Drive-Thru: The first McDonald’s drive-through was created in 1975 in Arizona on a military base to serve soldiers who weren’t permitted to get out of their cars while wearing fatigues.McDonald’s drive-through service is called McDrive. 5. McDonaldization: McDonaldization is a term used by a sociologist, George Ritzer. It occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Its five components are Efficiency, Calculability, Predictability, Control and Culture. 6. Plan to Win Strategy This strategy was adopted in 2003 with its strategic focus on being better and not just bigger. The 4 P’s of this strategy were People, Place, Price and Product. SWOT Analysis Strength * McDonalds holds a very strong brand name worldwide.. * It is said that McDonalds was the first food outlet to provide its customers with nutritional facts. Nutrition information is printed on all packaging and more recently added to the McDonald’s Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. * McDonald’s uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonald’s serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonald’s foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. * Loyal employees and management and customers is their biggest strength * McDonalds makes sure that cultural and regional barriers are kept in mind while providing food to different countries. * Clean environment and play areas for children where they can enjoy their time. Weakness * The weakness that hits the list is the employee turnover rate. Every year many of their employees are fired out of the restaurant * Health conscious people seldom complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints. Opportunities * Discounts given on every food item may help them gain more customers. * In today’s health conscious societies the introduction of a healthy hamburger is a great opportunity. They would be the first QSR (Quick Service Restaurant) to have FDA approval on marketing a low fat low calorie hamburger with low calorie combo alternatives. Currently McDonald’s and its competition health choice items do not include hamburgers. * In order to be environment friendly, they can use packing material which can be recycled later or material that does not create pollution. Threats * Emerging competition of similar outlets is becoming a problem for McDonalds. They have a threat of local food outlets in different countries. * As it is a multinational food outlet, fluctuations in the currency of other countries becomes a problem for such companies * Political factors Political Factors The international operations of McDonald’s are extremely under influence of a policy of the separate state put into practice by each government. For example, there are certain groups in Europe and the United States, which demand the acts of governmental power concerning medical values of meal of fast food. They have specified that harmful elements as cholesterol and negative influences as fatness are concerning consumption of products of fast food. Economic factors The organizations in the fast food industry aren’t excused from any disputes and problems. Definitely, they really have the separate problems involving business factors. Branches and privileges of networks of the enterprises of fast service as McDonald’s has a tendency to experience difficulty in cases where the economy of the corresponding states is amazed by inflation and changes in exchange rates. Clients hence face a survey stalemate through their separate budgets, whether they should spend more on these foreign networks of the enterprises of fast food. Hence, to these chains, possibly, it is necessary to take out problems of effects of economic environment. Especially, their problem depends on the answer of consumers to these main principles and how it could influence their general sales. In an estimation of operations of the company, food chains as McDonald’s tend to import the biggest part of the raw materials to certain territory if there is a delivery lack. Exchange rate fluctuations will also play an essential role in company’s operations. The company’s international supply as well as the existing exchange rates is merely a part of the overall components needed to guarantee success for the foreign operations of McDonald’s. It is besides obligatory, that the company has been informed on the existing tax requirements needed by the separate governments on which they operate. It basically guarantees smooth operations of McDonald’s privileges. In the same relation the company should consider also a state economic situation on which they influence. Level at which the economy of special state grows, defines purchasing capacity of consumers in that country. Hence, if the privilege works in the especially economically weak state, then their products should cost above than other existing products in the market, these privileges should take certain regulators to support economy at the expense of manufacture growth. Social The main reason is the consumers’ worries had greatly increased with health fears so customers now opted for healthier options like subway, which offered more of a variety for health conscious customers. Social Considerations: To ease customers concern about health issues, McDonald’s has made changes to the following; McDonalds changed its image vastly by evaluating the current menu and making changes to it from using organic products to revising the whole menu entirely by offering salads and vegetarian burgers. McDonald’s serves a range of high-quality foods that can fit into a balanced diet. The accurate and accessible nutrition information help guests make informed menu choices. Social Considerations Emphasis on food safety: McDonald’s suppliers have food safety management systems in place, including Good Manufacturing Practices (GMP), a verified Hazard Analysis Critical Control Point (HACCP) plan and crisis management, food security and other applicabl e programs Technology Technological Advantages McDonald’s has taken advantage of technology to streamline their processes and improve efficiency. Through technology enhancements such as FPI’s Help Desk Service, network and application consolidation, and other technology implementations, operations of the company are greatly improved. Technological Advantages: * Technological Advantages Touch Order Allows You To Place Order At McDonald’s Via handset. * T The customers can place their order directly from their tables, dubbed as â€Å"Touch Order†. It’s the first self-ordering system in the world to use RFID* Technology Spotlight. * McDonald’s has also implemented technology to improve supply chain management, and allows customers to access this information to make more informed decisions about what they eat. Supply Chain They strive to ensure that every step of the McDonald’s supply chain contributes positively to the safety, quality and availability of their final products. They also want their product ingredients to be produced in ways that contribute positively to the development of sustainable agricultural and food manufacturing practices. Since McDonald’s does not actually produce any of the food they ultimately serve their customers, it’s essential that they work with suppliers who share our values, and we do. They have a large number of direct suppliers – companies that make or deliver final products for their restaurants as well as an even larger number of indirect suppliers companies and farms that grow or process the ingredients that are eventually delivered to their direct suppliers. They work closely with their direct suppliers to continuously improve the practices that impact their employees, their communities, the environment, their own suppliers and, of course, McDonald’s customers. Profit Pyramid Model The key is to get customers to buy at a low price, low price, entry point and move them upto high price and high margin products where the company makes its profit. For example McDonalds uses products like Mc Aloo Tikki to get the customer inside the restaurant. Once the customer establishes a taste for its products his focus is shifted to products belonging to the higher strung of the ladder such as Mc Paneer Spicy, Chicken Maharaja Wrap etc. This is where it makes it profit. Thus McDonalds follows a Profit Pyramid Model. Corporate strategy Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. McDonald’s is engaged in. Mc Donald’s only deals in the restaurant business, so its corporate strategy is a single business unit strategy, likely of growth. Business strategy: A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm.McDonald’s has pursued two strategies since 2003. To keep up with rapidly changing consumer preferences, demographics, and spending patterns, McDonald’s has introduced new items (Premium Chicken sandwiches and the Angus Beef Burger) and campaigns to create more healthy foods (Premium Salads). The strategy reflects the philosophy that novelty, as opposed to loyalty to traditional products, is the key determinant of sales in the fast food industry. McDonald’s has also focused on increasing sales at existing restaurants instead of opening new ones. To do so, McDonald’s has remodelled many restaurants, kept stores open longer, and increased menu options. Marketing Strategy McDonalds uses marketing mixture by using the different sources of media to reach the consumer: * Medium: Marketing medium of McDonalds ranges from TV advertisement to sponsoring the Olympics.It normally doesn’t use the print media for advertisement. * Branding: When someone says McDonald’s things like the golden arches ,Ronald McDonald Big Mac, etc come automatically comes to our mind. McDonald’s is loaded with brand images that are embedded into our souls from a very early age, and the company’s influence has been profound. * They Speak to the Children: McDonalds has established strong relationships in their brand by marketing directly to children, and giving them the products they want—little meals with lots of color, happy faces, and a toy (hence, Happy Meal). Core Competency The only core competency that Mc Donalds has is developing localized products. We can explain this with the example of the products that were provided to their French customers. They included beer in their menu. All their hamburgers also included a tinge of mustard to it since the French are extremely fond of mustard sauce. To overcome their unhealthy image they also began to include salads in their menu. In Thailand some of their dishes also included rice since all their meals have rice. To cater to the taste buds of Indians they have started dishes like Paneer McSpicy. McDonalds also focuses mostly on children by providing Happy Meals and toys along with it which attract the kids. There no other fast food brand which has customized its product to such an extent and therefore it is a core competency for McDonalds. Distinctive Competency The distinctive competencies of McDonalds are as follows: * Price * Standardized products * Quick service VRIO Analysis * Value: McDonalds provides value to the customer’s because of its competitive pricing. There are not many brands which can match the same prcing, standardized product, quality which McDonalds provides therefore it does provide value to the customer’s. * Rareness: McDonald’s approach towards children is very rare and no other competitor has the same to this extent. Also localizing their products is one more rare feature of this brand. * Imitability: Designing a business model which has been successful in 119 countries with annual sales of 27 billion dollars and with so much brand recognition is definitely not easy to imitate. * Organization: They exploit their resources because they cater to the local customers in an extremely efficient manner.

English Creative Writing

Creative writing first draft In today's modern society, media is everywhere. Even at an early stage in life, people are heavily exposed to media. According to a study concluded by Kaiser Family Foundation (2010), teenagers spend about 53 hours per week on different sort of media; such as television, internet, and film. As it has become a huge part of people's everyday lives, one may question what role this plays in terms of shaping the opinions and positions of the younger generation. In my opinion, the mass media has got a huge impact on teenagers.Some influences may be positive, such as access to information and overall awareness. On the other hand, a society has been created where teenagers blindly follow trends, advices and norms that have been influenced by the mass media. Let's take my typical morning as an example. The alarm clock goes off after 8 hours of sleep, which Vie read is the recommended amount. When taking a shower afterwards, I use a certain shampoo, which I bought because it was presented by my favorite actor in a commercial.Having done that, I will put on my makeup which is carefully selected from one of the brands recommended by my favorite magazine. I will also style my hair in a certain ay, inspired by a trend. After that I will carefully select my outfit according to fashion which is presented by the different sorts of media. For breakfast I will have some bread and Juice, which is healthy and full of nutrition's according to a newspaper. As clearly shown in the example above, media has affected my life in many ways.Things, such as my way of clothing, selection of makeup, and even my diet, are inspired by media. Even though there may be different or even better options for me in terms of preferences and lifestyle choices, there is a big chance that I will base my sections primarily on what is presented to me through media instead of basing my decisions on facts and personal interest. This is because I'm constantly being exposed to a cert ain ideal in terms of lifestyle, opinions, etc. Which I could be heavily inspired by. According to Teen futures media network, a teenager will have seen around 350 000 commercials by the age of 18. Also, a major amount of hours will be spent by the TV or the computer. This constant exposition to trends and ideals will shape people's opinions and view on things in various ways. A survey in People Magazine showed that 80 % of all female respondents felt that women in movies and television programs made them feel insecure about their bodies.Basically, the mass media has got both positive and negative impacts on the younger generation. It influences decision, preferences, and decisions all through people's lives through advertisements, televisions and magazines among others. No matter what consequences the mass media brings to teenager's lives, it is undeniable that media does shape the opinions and positions of the younger generation in various ways. English Creative Writing By Hindqua rters